While a logo, typeface, or color system, if carefully designed and crafted, might constitute a strong part of your brand, focusing on a visual element is reducing your brand to visual styling.
A brand is who you are and represents the culture and essence of your organization — your ethos. It is far more complex than visuals and/or words. It is the spirit, the manifesto, of your company or organization. At Nüpolitan, we design with intention, helping to build strong brands that can be felt throughout your products, services, and interactions - brands with an invisible presence: subtle, yet loud.