represents the essence of your identity.

While a logo, typeface, or color system, if carefully designed and crafted, might constitute a strong part of your brand, focusing on a visual element is reducing your brand to visual styling.

Massimo Vignelli once said, "good design is a language, not a style," and this is the approach we take at Nüpolitan. We understand languages from a cultural to a technical sense, from words and emotions to code and atomic design elements. From typography, color, and images to the voice and tone used in writing, Nüpolitan’s approach to brand identity systems creates a comprehensive solution that allows you to build and grow your organization with agility and finesse.

Your brand is who you are and represents the culture and essence of your organization — your ethos. It is far more complex than visuals and/or words. It is the spirit, the manifesto, of your company or organization. At Nüpolitan, we design with intention, helping to build strong brands that can be felt throughout your products and services - brands with an invisible presence: subtle, yet loud.

  • Brand Positioning
  • Brand Architecture
  • Brand Attributes
  • Brand Voice & Tone
  • Market Research
  • Brand Naming
  • Content Strategy
  • Logo Development
  • Tagline Development

Branding Portfolio Projects