With the re-launch of a portfolio company for Otter Tail Corporation, a large company with operations in utilities and manufacturing, Nupolitan was tasked with the creation of a design system composed of several elements to be created and launched within a few months. The message was clear and simple: excellence. Nupolitan created an elegant and timeless brand which was followed by a full system of print materials, stationery, promotional video, and website.



Examining over 25 attributes to create a synergetic and concise brand



Sketching with intentional excellence as the focus



Elements of geometry and the golden ratio work together to form the brand mark



Organization of deploying a design system



Strong and modern color palette



Posters designed with a simple, yet powerful message



Conceptualization through sketches



Full design system