The methodology, process, and philosophy was made popular by d.school at Stanford and was later adapted and brought to the technology sector under the name Design Sprint by the Alphabet group (Google). It can be found defined as a 5-level process by some, four or even three levels by others—but all are the same approach for innovative and divergent problem-solving.
With a focus on the end-user, we delve deep into an exploration of who our clients are, their goals, and gather evidence through conversation and observation to define the challenge at hand. We then use divergent thinking to explore as many ideas as possible, synthesizing and focusing on the strongest one. From there we iterate and prototype with key attributes acting as a guide for the solution we design. Once we have a robust solution to the discovered challenge (not just a perceived problem or symptom) based on the attributes and process, we test it to make sure it’s working the way it should.
We bring our principled practice, expertise, and experience in the design thinking methodology to clients, organizations, and groups we work with through facilitation workshops, consulting, and strategy sessions. We recognize that each problem has a unique solution and enter into each relationship with zero pre-conceived notions or suggestions in mind - keeping ourselves open to any and all possibilities.
- Systems + Process Planning
- Design Strategy
- Concept Development