Venture Youth Alliance, a non-profit organization with the goal of bringing youth activities to children ages 2-18, wanted a solution developed for and in collaboration with local kids. As a result, we worked with several designers, illustrators, and students to create a mobile application and campaign for parents and children to discover the fun in their surroundings.
The app included detailed information about their whereabouts and displayed activities and amenities nearby.
Gathering and organizing audience characteristics, behavior, and habits
Sketches of characters with personality by Kaija Lea