Alice in Wonderland program cover laying on top of open program on white surface

Alice in Wonderland

The North Dakota Academy of Dance's winter recital was an all-genres production of Alice in Wonderland. Provided with a photo taken by Dreamcatcher Photography, we designed 11x17 flyers, tickets for the production, social media graphics, and a printed program.

Alice in Wonderland poster with large white lettering and three dancers dressed as Alice, Queen of Hearts, and Cheshire Cat

Printed poster for advertisement around the FM Community

Stack of pink and purple tickets to Alice in Wonderland on a white backdrop
Screen capture of Alice in Wonderland Facebook event page

The owner of the studio and choreographers for the production wanted a non-traditional approach to the program, taking the audience on a journey following Alice through Wonderland rather than merely listing each piece. We chose to take a map approach and hand-sketched elements from the 1951 film to graphically represent each piece in the production. The cast list was printed as an insert so as not to detract from the flow of the “map”.

Tracing paper with sketches of animated Alice in Wonderland elements on a wood table next to a pen and pencil
Close up of illustrations on tracing paper sitting on a wooden table
Close-up of hand drawing Mad Hatter illustration on tracing paper atop a wooden table

Sketches for program, each corresponding to a specific dance piece in the recital

Two photos of vectorized Alice in Wonderland character sketches
iPad showing sketches next to tracing paper and a gold stylus

Shading added digitally

Purple outside cover of program for Alice and Wonderland
Illustration of order of performance as a path through Wonderland
Closed, printed program next to open program on a light gray background

Printed program with cast list insert