Developing media kits for publications in the publishing sector has many challenges. Selling a publication to publishing professionals lies in understanding what will attract the attention of professionals that are continuously bombarded by publications and visual impact.
We designed a brand system and several other materials for the promotion of a luxury lifestyle magazine whose mission was selling luxury and high-cost, high-reward style. The media kit, as well as the brand identity, created an elegant and sophisticated image and experience.
![Red text reading SE7EN on a black background](https://nupolitan.com/images/portfolio/se7en/se7en_01.jpg)
Three words to convey the brand
![A cutout of the word SE7EN on black cover of magazine with red interior](https://nupolitan.com/images/portfolio/se7en/se7en_03b.jpg)
![A cutout of the word SE7EN on black cover of magazine with red interior](https://nupolitan.com/images/portfolio/se7en/se7en_02b.jpg)
![Light reflecting through a cutout of the word SE7EN on black cover of magazine with red interior](https://nupolitan.com/images/portfolio/se7en/se7en_04.jpg)
![Red page of a magazine with black and white text](https://nupolitan.com/images/portfolio/se7en/se7en_06.jpg)
![Red page of a magazine with black and white text](https://nupolitan.com/images/portfolio/se7en/se7en_07.jpg)
Texture and foil add an elegant touch
![Open magazine spread in black and red](https://nupolitan.com/images/portfolio/se7en/se7en_08.jpg)
![Stack of SE7EN magazines in black and red](https://nupolitan.com/images/portfolio/se7en/se7en_09.jpg)
![Magazine spread in black, red, and white](https://nupolitan.com/images/portfolio/se7en/se7en_11.jpg)
![Stack of SE7EN magazines in black and red](https://nupolitan.com/images/portfolio/se7en/se7en_10.jpg)
Always high stakes
![Four devices of differing sizes displaying the orange and black SE7EN website](https://nupolitan.com/images/portfolio/se7en/se7en_12.jpg)