Developing media kits for publications in the publishing sector has many challenges. Selling a publication to publishing professionals lies in understanding what will attract the attention of professionals that are continuously bombarded by publications and visual impact.
We designed a brand system and several other materials for the promotion of a luxury lifestyle magazine whose mission was selling luxury and high-cost, high-reward style. The media kit, as well as the brand identity, created an elegant and sophisticated image and experience.
Three words to convey the brand
Texture and foil add an elegant touch
Always high stakes
