The New American Consortium for Wellness and Empowerment needed a way to share the work of their organizations and allow potential donors the opportunity to give. Instead of the traditional tri-fold brochure, we designed an informational packet of mailable size to provide a more substantial in-hand experience. The packet incorporates photos from the group’s events and social media accounts while giving an overview of the activities and goals of the organizations that comprise the Consortium.
Building the elements for the illustration
Notes and sketches for key points and page layouts
Prototyping on a small scale to test folds
The layouts of the pages are designed to interact and adapt as the document is folded and unfolded. The final page has the ability to stand alone and provides pertinent information about donating and an informational graphic giving a quick overview of the Consortium’s mission.
