The New American Consortium for Wellness and Empowerment needed a way to share the work of their organizations and allow potential donors the opportunity to give. Instead of the traditional tri-fold brochure, we designed an informational packet of mailable size to provide a more substantial in-hand experience. The packet incorporates photos from the group’s events and social media accounts while giving an overview of the activities and goals of the organizations that comprise the Consortium.
![Man in front of computer with character icons on the screen](https://nupolitan.com/images/portfolio/nacwe/nacwe01.jpg)
![Man in front of computer with character icon and vector truck on the screen](https://nupolitan.com/images/portfolio/nacwe/nacwe02.jpg)
Building the elements for the illustration
![Open sketchbook full of sketches next to cards, tape dispenser, and pens on black gridded background](https://nupolitan.com/images/portfolio/nacwe/nupolitan_consortium003.jpg)
![Scan of page layout sketches](https://nupolitan.com/images/portfolio/nacwe/nupolitan_consortium004.jpg)
Notes and sketches for key points and page layouts
![Two hands holding miniature prototype of folded brochure over black gridded background](https://nupolitan.com/images/portfolio/nacwe/nacwe03.jpg)
![Two hands holding miniature prototype of folded brochure over black gridded background](https://nupolitan.com/images/portfolio/nacwe/nacwe05.jpg)
Prototyping on a small scale to test folds
![Full-size brochure next to miniature prototype of folded brochure over black gridded background](https://nupolitan.com/images/portfolio/nacwe/nacwe06.jpg)
![Full-size brochure next to various prototypes of folded brochure over black gridded background](https://nupolitan.com/images/portfolio/nacwe/nacwe07.jpg)
![Brochure open below stack of folded brochures and miniature prototype on black gridded background](https://nupolitan.com/images/portfolio/nacwe/nacwe08.jpg)
The layouts of the pages are designed to interact and adapt as the document is folded and unfolded. The final page has the ability to stand alone and provides pertinent information about donating and an informational graphic giving a quick overview of the Consortium’s mission.
![One partially open brochure and two folded brochures on a black gridded background](https://nupolitan.com/images/portfolio/nacwe/nacwe09.jpg)
![One partially open brochure and two folded brochures on a black gridded background](https://nupolitan.com/images/portfolio/nacwe/nacwe10.jpg)