The Red River Women’s Clinic hosted its 20th-anniversary party in Fargo in July 2018 and reached out to us to design a simple, yet flashy invitation to mail out to friends of the clinic.
The clinic’s proximity to downtown is something it’s proud of so we chose to incorporate the storefronts of Broadway, highlighting the clinic through a prominent metallic line drawing. Emphasizing the building itself symbolizes the importance of the clinic’s physical presence in the community as a cornerstone of reproductive care in North Dakota.
We used two shades of purple throughout the invitation as a way to subtly highlight the brand’s primary color. The use of metallic foil added some excitement and flair to the invitation without diminishing the simplicity of the clean and modern design.