While the Nüpolitan name has been around since the agency's inception in 2013, the summer of 2016 and the official launch of our full-time work in Nüpolitan, brought about a design audit to make sure we were expressing ourselves consistently and cohesively across all channels.
We explored many options and generated hundreds of iterations ranging from fun and friendly to simple and modern before honing into the version that would become the mark you see today. We selected the classic Didot typeface as our typography base. Its timeless and discerning shapes and architecture reflect a well-crafted and refined design experience. The strong, clear forms display objective and rational characteristics and are used by numerous other fashionable brands - a testament to the flexibility and durability of this modern style.
![Samples of Nüpolitan logos on white paper](https://nupolitan.com/images/portfolio/nupolitan/nupolitan_brand_04.jpg)
![Scan of sketchbook page with iterations for Nüpolitan icons](https://nupolitan.com/images/portfolio/nupolitan/nupolitan_brand_03.jpg)
![Scan of sketchbook page with iterations for Nüpolitan logo](https://nupolitan.com/images/portfolio/nupolitan/nupolitan_brand_01.jpg)
![Scan of sketchbook page with iterations for Nüpolitan logo](https://nupolitan.com/images/portfolio/nupolitan/nupolitan_brand_02.jpg)
![Screen capture of Illustrator window with iterations of Nüpolitan logo](https://nupolitan.com/images/portfolio/nupolitan/nupolitan_brand_05.jpg)
![NÜ Nüpolitan in white on alternating colored backgrounds](https://nupolitan.com/images/portfolio/nupolitan/nu_logo.gif)
![Woman in green cardigan holding stickers over a black desk with silver rulers and a tape dispenser on it](https://nupolitan.com/images/portfolio/nupolitan/_02A3133.jpg)
![Woman in green cardigan holding sticker sheet over black desk](https://nupolitan.com/images/portfolio/nupolitan/_02A3136.jpg)
![NÜ in acrylic letters, black and white round stickers, business cards, and a large black envelope on a black gridded surface](https://nupolitan.com/images/portfolio/nupolitan/_02A3157.jpg)
![Stack of white business cards with black text and Nüpolitan printed in spot gloss](https://nupolitan.com/images/portfolio/nupolitan/_02A3199.jpg)
![Stack of white business cards with black text and Nüpolitan printed in spot gloss](https://nupolitan.com/images/portfolio/nupolitan/_02A3203.jpg)
![Black and white round stickers, business cards, and a large black envelope on a black gridded surface](https://nupolitan.com/images/portfolio/nupolitan/_02A3216.jpg)
Highlighting and emphasizing the first part of our brand name, Nü, allows us to play with powerful and intentional language as we strive to provide our clients and collaborators with experiences entirely “nü” to them - like nothing they’ve experienced before.
![NÜ in acrylic letters, a white camera, and purple, blue, and red business cards on a black gridded surface](https://nupolitan.com/images/portfolio/nupolitan/_02A3229-2.jpg)
![Colorful Nupolitan Moo mini cards in black frame](https://nupolitan.com/images/portfolio/nupolitan/_02A4550.jpg)
![NÜ in acrylic letters, a white camera, and purple, blue, and red business cards on a black gridded surface](https://nupolitan.com/images/portfolio/nupolitan/_02A3237.jpg)
Considering all the senses, we wanted our cards to be a tactile experience and conversation piece - often leading to a piqued curiosity and desire to learn more about our process and work.
![Close-up of black business card with spot gloss with colored cards in the background](https://nupolitan.com/images/portfolio/nupolitan/_02A3240.jpg)
![Black circle with the words talk soon in a decorative font punched out in the center](https://nupolitan.com/images/portfolio/nupolitan/talksoon.png)