With the re-launch of a portfolio company for Otter Tail Corporation, a large company with operations in utilities and manufacturing, Nupolitan was tasked with the creation of a design system composed of several elements to be created and launched within a few months. The message was clear and simple: excellence. Nupolitan created an elegant and timeless brand which was followed by a full system of print materials, stationery, promotional video, and website.
![Many sheets of white letter paper displaying brand attributes taped to a wall](https://nupolitan.com/images/portfolio/varistar/varistar_01.jpg)
Examining over 25 attributes to create a synergetic and concise brand
![Sketchbook pages displaying hand-drawn logo concepts for Varistar](https://nupolitan.com/images/portfolio/varistar/varistar_03.jpg)
![Close-up of Varistar logo concept sketches](https://nupolitan.com/images/portfolio/varistar/varistar_04.jpg)
![Man working on designing on a laptop](https://nupolitan.com/images/portfolio/varistar/varistar_02.jpg)
Sketching with intentional excellence as the focus
![Tools of measurement](https://nupolitan.com/images/portfolio/varistar/varistar_05a.jpg)
![Varistar logomark star and triangle elements set on scale](https://nupolitan.com/images/portfolio/varistar/varistar_05b.jpg)
![Construction of Varistar logo set on a grid](https://nupolitan.com/images/portfolio/varistar/varistar_05c.jpg)
![Explanation of use of V and negative space to create Varistar logomark](https://nupolitan.com/images/portfolio/varistar/varistar_05d.jpg)
![Varistar logo in black on a white background](https://nupolitan.com/images/portfolio/varistar/varistar_05e.jpg)
Elements of geometry and the golden ratio work together to form the brand mark
![A computer screen displaying project tasks](https://nupolitan.com/images/portfolio/varistar/varistar_07.jpg)
![Varistar brand guideline manual open to a page showing the logo in blue and black](https://nupolitan.com/images/portfolio/varistar/varistar_06.jpg)
Organization of deploying a design system
![Varistar dark gray pantone color information](https://nupolitan.com/images/portfolio/varistar/varistar_09a.jpg)
![Varistar yellow pantone color information](https://nupolitan.com/images/portfolio/varistar/varistar_09b.jpg)
Strong and modern color palette
![Three framed Varistar posters displaying the logomark and blue and white sparks on a black background](https://nupolitan.com/images/portfolio/varistar/varistar_10.jpg)
Posters designed with a simple, yet powerful message
![A mockup of the Varistar website on an iPad, iPhone, laptop, and desktop computer](https://nupolitan.com/images/portfolio/varistar/varistar_11a.jpg)
![Sketch of Varistar website structure](https://nupolitan.com/images/portfolio/varistar/varistar_11b.jpg)
![Sketch of the construction of the brand box for Varistar](https://nupolitan.com/images/portfolio/varistar/varistar_12a.jpg)
![Gray, yellow, and blue letterhead, postcards, business, cards, silver portfolio, and colored post-it notes atop a white surface](https://nupolitan.com/images/portfolio/varistar/varistar_12b.jpg)
Conceptualization through sketches
![Gray, yellow, and blue letterhead, postcards, business, cards, and colored post-it notes atop a white surface](https://nupolitan.com/images/portfolio/varistar/varistar_13.jpg)
Full design system