To begin the new 2017 year, we created a calendar full of color to spark curiosity and create energy for our friends, peers, and clients. The calendar was sent via email as a downloadable file for desktop or print along with a greeting of good wishes for an exciting new year full of possibilities.
The careful selection of invigorating and inspiring words that translated in motivating short sentences took us longer than we expected, as distilling ideas often do.
Iterating sketches and phrases
Knowing the recipients would likely be printing the calendar on inkjet printers at home, we provided a more eco-friendly and ink-conserving option in addition to the full-color version for print.
The printable calendar files also included illustrated instructions to create a simple, easy-to-fold stand for an alternative way to display the calendar.
The printable calendar in full color and less-ink formats
Calendar and foldable stand instructions formatted for easy at-home printing.
Printed calendar with foldable stand
Layout of the email
The desktop version was available in light and dark color themes. (light set shown)