Dark, cloudy background with ballerina in short blue costume and Cinderella written in gold ribbon in foreground

Cinderella

North Dakota Academy of Dance's winter recital for the 2017-2018 season was an all-genres production of Cinderella. The studio hired Nüpolitan to help promote the show through printed and digital materials. We directed a photo shoot with the show's lead dancer - adding elements made of ribbon for dimension and to elude to the dressmaking portion of the well-known fairytale. We constructed the title text out of the same ribbon for a whimsical feel. The resulting design was magical, eye-catching, and sure to appeal to audiences of all ages.

A hand sketching layouts for Cinderella poster in a sketchbook
Sketchbook page displaying pencil drawing of Cinderella poster layout
Woman draping tulle around the feet of ballerina dressed in Cinderella tutu in front of photo backdrop
Woman draping tulle and ballerina dressed in Cinderella tutu assisting in front of photo backdrop
Woman draping tulle around the feet of ballerina dressed in Cinderella tutu in front of photo backdrop
Woman draping tulle around the feet of ballerina dressed in Cinderella tutu in front of photo backdrop
Ballerina dressed in Cinderella tutu in front of photo backdrop while tulle is being draped around her
Ballerina dressed in Cinderella tutu poses in front of photo backdrop while two women hold her hand and foot
The word Cinderella made from ribbon on floor of dance studio with women in background preparing set

A close up of the ribbon lettering

Ballerina dressed in Cinderella tutu poses in front of photo backdrop with tulle draped around her
Dark, cloudy background with ballerina in short blue costume and Cinderella written in gold ribbon in foreground

Before and after

Blue background with poster of ballerina in short blue costume and Cinderella written in gold ribbon in foreground
A stack of Cinderella recital programs with an open program displaying order of performance laying on a wood floor
iMac with open browser window displaying Eventbrite event for Cinderella recital
Close-up of iPhone displaying cover photo for Cinderella recital Facebook event

Tickets for the performance were sold through Eventbrite and linked to a Facebook event.