With changing demographics and trends in the transportation industry, an undergraduate certificate program created opportunities for professional growth and career advancement and development.
We combined elements of public transportation: water, air, and land, in order to create a powerful and rich message for those in the transportation industry wanting to continue their education. The iconography, based on AIGA's transportation icon set, contributes to the common voice of the industry.
We chose a strong orange that required custom creation to be highly visual with the blue and yellow selected as secondary accents. The materials were designed with the feel of letterpress to resemble traditional map systems. The map graphics used reflect New York La Guardia Airport, Chicago's L-Train, and Philly's SEPTA.