With changing demographics and trends in the transportation industry, an undergraduate certificate program created opportunities for professional growth and career advancement and development.
We combined elements of public transportation: water, air, and land, in order to create a powerful and rich message for those in the transportation industry wanting to continue their education. The iconography, based on AIGA's transportation icon set, contributes to the common voice of the industry.
![A large white notepad covered in notes next to a box of markers on a wood table](https://nupolitan.com/images/portfolio/tlgc/tlgc_01.jpg)
![Two hands turning a page and drawing on the corner of the following page](https://nupolitan.com/images/portfolio/tlgc/tlgc_02.jpg)
![Two hands folding a transportation brochure atop a light blue gridded cutting mat](https://nupolitan.com/images/portfolio/tlgc/tlgc_03.jpg)
![Two hands folding a transportation brochure atop a light wood table](https://nupolitan.com/images/portfolio/tlgc/tlgc_04.jpg)
Prototyping the brochure, counting folds and pages
We chose a strong orange that required custom creation to be highly visual with the blue and yellow selected as secondary accents. The materials were designed with the feel of letterpress to resemble traditional map systems. The map graphics used reflect New York La Guardia Airport, Chicago's L-Train, and Philly's SEPTA.
![Color swatches and printing proofs of transportation brochure and poster](https://nupolitan.com/images/portfolio/tlgc/tlgc_05.jpg)
Press color check
![Orange, green, and white transportation posters](https://nupolitan.com/images/portfolio/tlgc/tlgc_06.jpg)
![Close-up of white text on red background of transportation brochure](https://nupolitan.com/images/portfolio/tlgc/tlgc_07.jpg)
![Color swatches and printing proofs of transportation brochure and poster](https://nupolitan.com/images/portfolio/tlgc/tlgc_08.jpg)
![Four white, orange, blue, and yellow transportation brochures fanned out on a light wood table](https://nupolitan.com/images/portfolio/tlgc/tlgc_00.jpg)
![Two stacks of orange transportation posters sitting beside yellow and blue stacks of letterhead](https://nupolitan.com/images/portfolio/tlgc/tlgc_09.jpg)
Posters printed, packet ready for assembly
![Blue and yellow letterhead design for the transportation leadership graduate course](https://nupolitan.com/images/portfolio/tlgc/tlgc_11.jpg)
TLGC individual packet sheets
![Unfolded view of orange and white transportation brochure front and back on white background](https://nupolitan.com/images/portfolio/tlgc/tlgc_12.jpg)
![TRANSPORTATION written in white on an orange background with white and green line illustrations as accents](https://nupolitan.com/images/portfolio/tlgc/tlgc_13.jpg)